2008 Publications
Strategic Communication: Raising the Profile of Corporate Sustainability Efforts
August 2008. Written by Tony Silva, Cody Taylor, and Billy Grayson of ICF International, this white paper discusses green marketing and legitimate green claims. While many companies have built strong reputations as leaders in sustainability, others have been accused of “greenwashing.” Greenwashing refers to communications efforts that misrepresent, overstate, or exclude environmental information. Such claims damage credibility with investors, employees, and prospective employees. The authors examine best practices around effective green marketing and ways to avoid greenwashing.
2003 Publications
Strategies for Increasing the Effectiveness of Commuter Benefits Programs
TCRP Report 87 was prepared for the Transit Cooperative Research Program (TCRP) by Will Schroeer, Michael Grant, Liisa Ecola, and Keri Funderburg of ICF International, in association with the Center for Urban Transportation Research, Nelson\Nygaard, and ESTC, and sponsored by the U.S. Federal Transit Administration, copyright 2003 Transportation Research Board. The report is designed to help transportation agencies—such as transit providers, metropolitan planning organizations, and transportation management associations—improve their commuter benefits offerings to better meet employer needs and increase participation through more effective marketing.
2002 Publications
These articles represent a selection of our perspectives on Communications.
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