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ICF International's strategic communications professionals specialize
in the planning, development, and implementation of integrated
campaigns and are equally skilled at developing standalone
materials. Learn more about our broad range of communications
services:
Strategic Outreach Planning
A strategic outreach plan is akin to an architect's blueprint
and an attorney's legal brief. It provides focus, states goals,
and sets parameters. ICF International's strategic planning professionals
begin with the end in mind—a successful campaign—when
developing a thoroughly researched, detailed, and logically
constructed outreach plan. We work closely with our clients
at each planning phase, then deliver a plan that will be used
throughout the campaign as a reliable map leading to ultimate
success. Learn more about our
strategic outreach planning services.
Market Evaluation and Research
ICF International's market research experts work closely with
clients to identify and segment target audiences, gauge attitudes
and awareness, and plan a strategy for effecting behavioral
change. We are skilled at implementing primary research, such
as surveys and focus groups, and secondary research, such
as literature reviews and psychographic and demographic analysis.
The focus of our market research efforts is to develop a knowledge-based
foundation for launching a campaign. Once launched, we become
campaign evaluators armed with a variety of tools to ensure
that the campaign is on target and meeting goals. Learn
more about our marketing evaluation and research services.
Social Marketing
ICF International is a recognized expert in developing and implementing
social marketing and public education programs. We are passionate
about effecting change in organizations and communities on
public health, transportation, energy, environmental, and
housing related issues. Underlying this passion is a commitment
to applying leading-edge technical knowledge throughout the
program. We believe you must understand the issues to effect
real change. Our communications professionals leverage the
vast knowledge resources of ICF International to craft thorough
and intelligent outreach that works—be it through advertising,
creative materials, media outreach, or many other tactics.
Public Relations
When our clients need to reach their publics, whether internal
or external, ICF International crafts a public relations strategy
to deliver the messages. We help clients identify the correct
distribution channels for messaging, and we hone the messages
for clarity, succinctness, and power. We also supply top-grade
graphic design expertise where needed to professionally package
the messages. Whether through a newsletter, brochure, annual
report, press backgrounder, or other tools, ICF International
supplies the planning, writing, and design acumen necessary
for the greatest public relations impact. Learn
more about our public relations services.
Event Planning
ICF International clients in need of event planning services
have at their disposal tested professionals able to manage
the complex logistics involved in making an event truly successful.
We work closely with our clients to choose the optimum venue,
secure and manage vendors, develop event materials such as
programs and signage, and provide expert on-site coordination
for event day. We are detail experts, and our goal is for
our clients to be unburdened with the massive array of event-planning
details, but more than satisfied with the end result—an
event to be remembered. Learn
more about our event planning services.
Video Development
Many of ICF International's clients rely on our ability to develop
exemplary video from start to finish. We provide script writing,
graphic design, and video-editing expertise, and we work hand-in-hand
with video production vendors to shoot and produce the video
on time and within budget. From very short to full-length
videos, ICF International harmonizes the right elements to create
showstopping results.
Web Site Development
Constantly changing technology makes Web site development
a moving target so experience is vital. ICF International has
been developing Web sites for our clients since the early
1990s, the dawn of the Web site revolution. We are acutely
aware of how Web site content, design, and technology must
work together to provide an effective and user-friendly site.
Whether for state-level clients or international giants like
the United Nations, ICF International offers a winning combination
of technical, design, and communication skills to create Web
sites our clients are proud to have online. Learn
more about our Web site development services.
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