ICF International can help you use media effectively and efficiently for optimum impact. Our team has extensive knowledge and demonstrated experience in the many facets of media planning and buying. In addition to paid media experience, our capabilities extend to outreach for earned media, resulting in "free" media coverage. To support these activities we develop media lists, editorial kits, and B-roll footage. We conduct media training and develop briefing materials to ensure that key messages are conveyed consistently and persuasively.