Get Your Message Out Effectively & Efficiently
There are competing images and messages everywhere. Break
through the clutter with outstanding graphics and captivating
copy. We have developed everything from trade show booths,
brochures, and newsletters to Web banners, direct mail, and
point-of-purchase materials, including:
Buy Recycled Brochure for
Commercial and Industrial Organizations
Client: Pennsylvania Department of Environmental
Protection (PADEP) Recycling Program
A brochure to encourage commercial and industrial organizations
to buy recycle-content materials
To motivate businesses to help achieve the state's
35 percent recycling goal and to increase recycled-product
purchasing, ICF International created a leave-behind "Buy-Recycled"
binder. It includes a general brochure about purchasing recycled
products, along with energy efficiency and pollution prevention
information. We also developed a direct mail reply card for
businesses to request further information about purchasing
recycled-content materials or to schedule a visit from the
Buy Recycled Business Representative. The reply piece features
a pledge card encouraging businesses to commit to purchasing
recycled-content materials in the upcoming year.
High School Journalism/Public
Service Announcement (PSA) Student Contest
Client: Pennsylvania Department of Environmental
Protection (PADEP) Recycling Program
An annual contest inviting high school students to write
an article or prepare a video public service announcement
about a specific recycling topic
To target youth in PADEP's recycling and waste
reduction education efforts, ICF International designed an energetic
promotional piece to advertise Pennsylvania's annual High
School Journalism/PSA Contest. This creative piece was two-sided
and folded to provide a pocket for application materials and
offer guidance to educators as to how to promote the contest.
The opposite side targeted the students and was printed so
that it could be unfolded and mounted on a wall as a poster.
The information packet was followed up with a reminder postcard
using the same design elements. In part due to the
more captivating communication materials, this year's submissions
for the contest exceeded those of the previous year by more
than 300 percent.
Pennsylvania Environmental Assistance
Network Outreach Strategy
Client: Pennsylvania Department of Environmental Protection
(PADEP)
A comprehensive outreach strategy to leverage third parties
in Pennsylvania
ICF International worked with PADEP to build and publicize the
Pennsylvania Environmental Assistance Network (PEAN), a private-public
network specializing in providing pollution prevention and
energy efficiency advice and services to small-and medium-sized
businesses statewide. To assist PEAN in its goals, we devised
a comprehensive outreach strategy that works simultaneously
to reinforce the program infrastructure through member education
and to develop clear fulfillment messages and materials that
can "get the word out" about PEAN. We are developing
a program logo, Web site, brochure, member tool kits, and
press materials.
Public Outreach
Support for U.S. Environmental Protection Agency's (EPA) Office
of Underground Storage Tanks
Client: U.S. Environmental Protection
Agency (EPA), Office of Underground Storage Tanks
Technical and nontechnical communications materials about
underground storage tank regulations
Since 1985, ICF International has supported all
public information and outreach activities for EPA's Underground
Storage Tank (UST) program. The challenge during the last
decade has been to develop outreach materials that provide
information to a variety of audiences, including state regulators
who implement the requirements, contracting companies who
replace tanks and clean up releases, and owners and operators.
We have produced hundreds of technical and nontechnical outreach
products. We have also developed briefings, slide shows of
UST sites and upgrade activities, training programs, fact
sheets, handbooks, brochures, flyers, videos, and other "quick
read" materials, in English and Spanish. In addition,
we visited state UST offices and facilitated workshops, seminars,
and Consultants Days' to define the information needs of regulators
and the regulated community.
City of San José,
California, Recycling Guides and Trilingual Cart Lid Stickers
City of San José, California, Recycling
Guides
City of San José Trilingual Cart Lid Stickers
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