Create an Effective New Web Site OR
Update Your Existing One
ICF International develops effective, attractive, and user-friendly
Web sites for public- and private-sector organizations. Our
graphic designers, programmers, and Web copy experts combine
their talents to create an integrated and useful Web presence.
ICF International can also review your existing Web site in terms
of design, content, navigation, and how it is meeting your
organization's goals. Through usability studies with your
target audiences and our own review, our team can provide
you with recommendations for making your site more user-friendly,
streamlined, and effective. Learn more about our Web services
and see some examples of our work.
New Web Site Services
Existing Web Site Services
Web Sites We've Created
 |
DETAILS OF NEW WEB SITE SERVICES |
|
Usability
Studies
ICF International's enterprise solutions and communications experts can
work with you and your Web site's users to define
their wants and needs before you develop your
Web site. By incorporating the voice of your site's
users into the process, the Web site can be designed
with your audiences' specific needs and wants
in mind.
Web Site Design
ICF International's experienced Web designers are
available to create an attractive, effective,
and highly functional Web site design. Using information
gleaned from usability studies, the designers
will incorporate design elements that work best
with your audiences.
|
Web Copy Development/Training
ICF International's Web copy development experts
can take your existing marketing materials and
repackage them into effective and easy-to-read
Web copy. By distilling the information to its
most concise form, ICF International's experts will
present the information in a way that resonates
quickly with your audiences. For Web sites that
will then be maintained by our clients, ICF International
offers training sessions to assist content developers
in writing their own Web copy.
WebAssist®
ICF International's WebAssist®
puts the power of the Web in the hands of your
content experts by combining Web development consulting
services with a suite of easy-to-use Web site
development, content, and maintenance tools. By
allowing you to develop and maintain your site's
content, the value of your Web site is enhanced
while decreasing your development and maintenance
costs.
|
|
|
DETAILS OF EXISTING WEB SITE SERVICES |
|
|
Web Marketing
ICF International can provide you with a targeted,
effective Web site marketing plan and campaign
to drastically increase the number of people visiting
your site. By combining professionals from our
information technology and strategic communications
practice areas, ICF International can develop a comprehensive,
innovative plan using tried-and-true online and
offline marketing techniques to drive qualified
visitors to your Web site.
Web Site Evaluation—
Quick Review
ICF International's enterprise solutions and communications experts can
review your existing Web site in terms of its
design, content, and navigation as well as how
it is meeting your organization's Web goals. While
usability studies with 3-5 members of your target
audience—to incorporate their voice into
the review of your site—would be ideal, a
thorough review of your site by our experts can
provide you with recommendations for making your
site more user-friendly, streamlined, and effective.
|
Web Site Evaluation—
Usability Studies
ICF International's enterprise solutions and communications experts can
work with you and your Web site's users to evaluate
your existing Web site. By incorporating the voice
of your site's users into the process, the evaluation
and recommendations we present will be sure to
address needs and wants specific to your Web site's
target audiences. Based on the recommendations
gleaned from the findings of our research, you
may choose for your Web site to be slightly modified
or redeveloped to meet your goals and the needs
of your users. Usability studies will allow us
to observe as 3-5 actual members of your target
audience navigate through your site. As the study
participants are walked through various information-finding
and needs-assessment exercises, we will observe
both their ability to find information on your
site and their body language. Based on these observations,
findings and recommendations will be made to help
you reorganize your site (if necessary) to make
it as effective as possible for your audiences.
|
|
Examples of Web Sites We've Created
PA SiteFinder
Client: Pennsylvania Department of Environmental Protection,
Land Recycling Program
An online marketplace for real estate buyers and sellers
in Pennsylvania
Using market research, ICF International developed PA
SiteFinder, a free online real estate directory showcasing
brownfield investment opportunities in Pennsylvania. Designed
to look less like a government-sponsored site and more like
a profit-making business site, PA SiteFinder's primary goals
are to motivate buyers to complete real estate transactions
online by providing them with resources to "close the
deal" and to motivate sellers to market their properties
on the Web site. Secondary goals center on promoting the Land
Recycling Program's track record of success and the Commonwealth
of Pennsylvania as a whole. Since its launch in February 2001,
PA SiteFinder has seen a steady growth in target audience
users. As of August 2002, the Web site lists approximately
350 properties for sale or lease and averages more than 5,000
visitors per month.
EnviroHelp Web Site
Client: Pennsylvania Department of Environmental Protection
(PADEP)
A Web site geared toward helping small businesses in Pennsylvania
comply with environmental regulations
ICF International reviewed the PADEP EnviroHelp
Web site in terms of "look and feel," Web content,
and navigation. Within each area, findings were discussed,
and recommendations were made as to how to make the site more
user-friendly. As a first step in the redesign of the site,
ICF International conducted usability studies with Pennsylvania
small businesses to see what actual users liked and disliked
about the existing Web site. Based on this information, ICF International developed several drafts of home page designs that
met the target audiences' needs for fast download time and
simple navigation. ICF International worked with EnviroHelp's
technical staff to review and redevelop the content of the
site, which served small businesses. ICF International conducted
one more round of usability studies after the launch of the
Web site with Pennsylvania small businesses and made minor
adjustments to improve the content of the site.
United Nations Global Compact Web Site
Client: United Nations (UN)
Application of Web-based workflow tools to manage site
content
The UN had multiple and dispersed Web content managers worldwide
trying to work together to manage the UN
Global Compact Web site. The UN needed to streamline the
content management process in the most cost-effective way.
ICF International experts in Web development, Domino, Java Script,
and Flash graphics applied Web-based workflow tools that ensure
only high-quality, approved content is published on the site.
Recognized as a USA
Today Hot
Site, the United Nations Global Compact Web site was presented
at the 2000 World Economic Forum in Davos, Switzerland, in
January 2000.
|
