Are You Using Social Media to Engage Consumers and Influence Healthy Behaviors?
Download this new ICF white paper to learn how healthcare organizations use social interactions to gain competitive advantage. Effectively engaging consumers and developing tools that encourage them to make healthy choices are critically important to healthcare organizations. Social media platforms are a key medium for achieving these goals and for differentiating successful market players from those who will fail.
This ICF white paper explores how the Commonwealth of Massachusetts, Umass Memorial Medical Center, and ICF leverage social media platforms to strengthen consumer connections and build brand loyalty.
Volume-based reimbursement is a thing of the past—today's healthcare reform focuses on consumer-centric business models and value. Social media and gaming platforms are an effective means for reaching these goals. Healthcare players who want to be ahead of the pack must figure out how to use these tools most effectively to meet the challenges reform has put into motion. Among these market dynamics, adopting a social media strategy is imperative for healthcare organizations that want to survive and remain competitive.
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