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Feb
21
2013

Social Media for Retailers

Six Critical Questions to Ask and Answer When Developing Your Social Media Strategy

Categorized Under: IT Solutions, Strategic Communications + Marketing

 
 

In this webinar, ICF International's market research expert Laura Turner Reid and digital strategy expert Paul Seward use real-world examples of interesting executions in social media to illustrate what works, what doesn’t, and why.

It's no revelation that marketing and consumer communications are changing for retailers. The explosive adoption of social media empowers consumers to drive the discussion about brands and creates the expectation that brands will participate in a dialogue with consumers. As a result, traditional awareness models are becoming less effective. A thoughtful social media strategy supports an overall marketing strategy by meeting consumers where they gather, engaging influencers, and embracing the new buying cycle.

Approaching the world of social media from different areas of expertise, ICF's experts discuss factors influencing the evolution of consumer marketing and what retailers can do to capitalize on new opportunities presented by social media. A short presentation, followed by an interactive Q+A session, will explore:

  • How the traditional purchase funnel has been transformed by consumers through social media channels
  • Perspectives on how retail consumers use social media, what motivates them, and how you can capitalize on their social reach
  • Examples of social media strategies that have started to scratch the surface of possibilities within this new era of consumer connection and influence
  • Six questions that are critical to a successful social media strategy

Presenters

  • Laura Turner Reid

    Senior AssociateICF International

    Laura Turner Reid has 15 years of experience conducting consulting and qualitative and quantitative research projects to help clients collect and use data to gain insights that drive web, intranet, and mobile strategies. Ms. Reid specializes in research methods and planning, and she is a seasoned focus group moderator and data analyst.

    Ms. Reid has managed research projects for corporations, associations, and public clients across a broad range of industries, including tourism, recreation, retail, and real estate. She conducts all aspects of project planning and execution, such as research methodologies, fieldwork supervision, data analysis, and the reporting and presentation of findings and results.

    Ms. Reid has a B.S. in Commerce from the University of Virginia. She serves as an adjunct professor in the School of Mass Communications at Virginia Commonwealth University.

  • Paul Seward

    Senior AssociateICF International

    Paul Seward is a digital strategist and creative technologist with more than 15 years of experience in the interactive world and 5 years of experience in the graphic design industry. His experience is varied and  includes strategy, graphic design, user experience design, creative conceptualization, project management, and engineering. He has worked with clients representing a wide range of industries, including retail, insurance, financial services, media, and shipping.

    With a background working for major marketing and advertising agencies, Mr. Seward’s work includes the concepting, development, and implementation of cross-channel brand experiences for name-brand companies, including websites, microsites, social networks, and gamification.

    Mr. Seward has a B.F.A. in Graphic Design from Virginia Commonwealth University. He helped to develop the creative technology track at Virginia Commonwealth University’s graduate level advertising school, the Brandcenter, where he is now an adjunct professor.

For More Information

To learn more about this event, email us at info@icfi.com.

Event Details

Date: Feb 21, 2013
Time: 1:00PM–2:00PM (Eastern)
Presenters: Laura Turner Reid, Paul Seward
Place: Online

Registration Closed

 
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