Articles and Books

The Potential of Black Radio to Disseminate Health Messages and Reduce Disparities

Categorized Under: Health, Research + Evaluation



Radio stations that target African American audiences ("black radio") reach a national African American audience daily, making black radio an ideal medium for health promotion and disparities reduction in the African American community. Black radio can be used to communicate public health messages and to recruit African Americans into public health research. This article, published in Preventing Chronic Disease, discusses how black radio stations can be effective change agents by encouraging community partnerships and promoting drug awareness, nonviolent behavior, education, and other community issues, including those related to health.

Authored By

  • C. Ashani Johnson-Turbes

    Senior ManagerICF International

    Dr. C. Ashani Johnson-Turbes has more than a decade of experience in research and evaluation. Her experience blends her academic background in political science and public policy with years of work in public health, evaluation, and health communication. She manages and provides conceptual and technical expertise on a variety of research and evaluation projects. Dr. Turbes's skills include developing interventions/campaigns, designing program logic models, creating evaluation frameworks and plans, case study research, preparing data collection instruments, collecting and analyzing qualitative and quantitative data, and interpreting results. Her expertise is focused on health disparities, participatory/deliberative engagement, policy research, and program development and evaluation.

Insight Details

Published: Jul 1, 2010
Authors: , Ingrid J. Hall, PhD, MPH, Kymber N. Williams, MA
Source: Preventing Chronic Disease (Centers for Disease Control and Prevention)

© Copyright 1992–2014 ICF International, Inc. All Rights Reserved.