Census Barriers Attitudes and Motivators Survey (CBAMS)

Categorized Under: Business Process Operations + Optimization, Surveys



ICF conducted the Census Barriers Attitudes and Motivators Survey (CBAMS) to collect data that the U.S. Census Bureau used to understand the public’s views of the Census, identify Census-related behavioral drivers and barriers, determine the most effective communication channels for reaching historically hard-to-count (HTC) populations, and analyze messages that would best motivate the public to participate.

Recognizing the unique aspects of this research, we developed a sample design to reach specific difficult-to-reach populations identified by the Census Bureau, while oversampling in areas classified as HTC. Our survey strategy included a mixed-mode methodology to collect data via landline telephone, cellular telephone, and in-person interviewing.

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Insight Details

Client: U.S. Census Bureau

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