For the Knowledge Applications and Transfer (KAT) for Youth Violence and Suicide Prevention, ICF provides direct services and training and technical assistance in communication and social marketing to SAMHSA and the grantees of several grant programs, including the Safe Schools/Healthy Students (SS/HS) Initiative, the National Suicide Prevention Lifeline (Lifeline), and two youth suicide prevention programs funded under the Garrett Lee Smith Initiative.
The team of communication and social marketing specialists provide direct services and counsel in formative research, communication planning, message and materials development, partnership development, media and stakeholder relations, multimedia development and marketing, and Web 2.0 services to SAMHSA. The team also provides training and technical assistance in these areas to the grantees of the four grant programs through telephone and email, site visits, classroom-based workshops and training conferences, teleconferences, podcasts, and webinars.
ICF also coordinates and supports the overall brands of the SS/HS and Lifeline programs. This work includes managing messaging, product development and distribution, and media and stakeholder relations on behalf of SAMHSA and, in the case of SS/HS, the U.S. Departments of Education, Health and Human Services, and Justice. All three federal agencies collaborate to support the SS/HS Initiative.
ICF also supports the communications efforts of CMHS’s Division of Prevention, Traumatic Stress, and Special Programs with strategic communications planning, counsel, and materials development. In addition, the KAT Team coordinates and supports the overall grant program brands, product development and distribution, and media and stakeholder outreach on behalf of CMHS and, in the case of SS/HS, the federal partners.
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