ICF worked closely with the Water for Irrigation Streams (WISE) Project Advisory Committee—a group of 17 stakeholders representing agricultural, irrigation, municipal, environmental, watershed, local, state, and federal interests that are identifying alternative solutions for the project—to implement a comprehensive marketing and public outreach program in support of the Environmental Impact Statement (EIS).
ICF handled an extensive stakeholder assessment and outreach effort, developed key messages, and conducted media spokesperson trainings. ICF also produced a creative look for the project, including a new logo; collateral materials including fact sheets, project maps, and presentation display boards; and a project website. To inform the general public about the WISE Project, ICF managed two public meetings and participated in community events on a quarterly basis.
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