Geospatial Targeting for Home Performance

Categorized Under: IT Solutions



ICF created CE Explorer, an internal web-based mapping and targeted marketing tool for home performance (energy efficiency) contractors.

The tool helps CE contractors identify locations where the demographics suggest that they will be most likely to succeed in finding customers interested in having home energy audits performed, in order to meet CE’s high target of number of home energy audits performed.

Related Market + Service Offerings

Insight Details

Client: Consumer’s Energy (CE)

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