ICF has successfully transformed the New York metro area’s “Ozone Action Days” initiative into a comprehensive year-round air quality program encouraging residents and businesses to change their travel behavior in ways to improve air quality.
ICF developed a new brand identity and outreach materials for Clean Air NY, launched a new website, and worked with local agencies in hosting workplace and community events. ICF has implemented radio ads, a social media campaign, a university campus program, and champion awards program. ICF is using a rigorous plan to evaluate the program results, including baseline and ongoing surveys to assess public awareness and measure changes in travel patterns as a result of the program.
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