Produced by ICF International for the Florida Department of Transportation, September 2007. This report explores the factors that have the greatest impact on job choice decisions of youth entering the workforce, with the goal of informing marketing and recruitment efforts of transportation construction within the state. ICF recommends three broad strategies for addressing marketing and recruitment challenges and offers 42 ideas on how to implement them. Additionally, to fully address the workforce shortage, transportation construction companies must become more effective at managing their workforce. ICF offers 13 ideas for how companies can improve their organizational management.