TRAVEL & TOURISM CONSUMER SITE
AAA Carolinas knew they needed a consistent design across their primary web site, drawing in users with a simpler homepage and appealing to a younger audience while continuing to satisfy the needs of all their members.
ICF Interactive, working with the AAA team, redesigned and rebuilt the site using SharePoint, dramatically improving findability, usability, and overall brand appeal. ICF Interactive also implemented a sophisticated search system by leveraging SharePoint native search and then integrating AAA National search results through web services, providing a consistent search experience. Ratings, reviews and testimonials were implemented for members to be able to communicate with one another through their experiences. The scope of work also included search engine optimization, a Travelocity integration, plus a separate Mobile/SMS campaign run during a Carolina Hurricanes hockey game.
Today, AAA Carolinas is speaking to their members and potential members in a unified voice with ease.