what we’ve been
up to lately

In an ever-changing, digitally obsessed world, we help brands catch up and in turn propel them forward.

AAA TOOLS:
  • Microsoft SharePoint
INDUSTRY:
  • Hospitality and Tourism
BRAND:
  • Delivery and Implementation
  • User Experience
  • Strategy and Planning
CHANNEL:
  • Web
  • Mobile

AAA CAROLINAS

TRAVEL & TOURISM CONSUMER SITE

AAA Carolinas knew they needed a consistent design across their primary web site, drawing in users with a simpler homepage and appealing to a younger audience while continuing to satisfy the needs of all their members.

ICF Interactive, working with the AAA team, redesigned and rebuilt the site using SharePoint, dramatically improving findability, usability, and overall brand appeal. ICF Interactive also implemented a sophisticated search system by leveraging SharePoint native search and then integrating AAA National search results through web services, providing a consistent search experience. Ratings, reviews and testimonials were implemented for members to be able to communicate with one another through their experiences. The scope of work also included search engine optimization, a Travelocity integration, plus a separate Mobile/SMS campaign run during a Carolina Hurricanes hockey game.

Today, AAA Carolinas is speaking to their members and potential members in a unified voice with of ease.