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ICF
Consulting to Provide Social Marketing, Technical Assistance
for The Leadership Campaign on AIDS
Fairfax, VA, May 3, 2005 – ICF
Consulting was awarded a $1.4 million contract with the U.S.
Department of Health and Human Services (HHS) to support
The Leadership Campaign on AIDS (TLCA) for the Office of
HIV/AIDS Policy (OHAP). The HHS program is a social marketing
effort aimed at educating, motivating, and mobilizing leaders
in minority communities in America to get involved in
HIV/AIDS awareness programs. ICF Consulting will lead
efforts in the areas of communication
and social marketing,
graphic design, training,
technical assistance, and evaluation.
"The Leadership Campaign on AIDS reinvigorates
the fight against HIV/AIDS at the community level where
the epidemic’s impact is definitely felt the strongest,"
says Tony Silva, ICF Consulting Vice President. "We
are so pleased to be able to bring our social marketing
and technical assistance expertise to this effort. The
disproportionate impact of this disease on communities
of color underscores the importance of this engagement,"
says Mr. Silva.
The campaign forges innovative partnerships with civic,
faith, and public health leaders to help address HIV/AIDS
affecting primarily African Americans, Latinos, Asian/Pacific
Islanders, and Native Americans. It also aims to educate
federal employees about the HIV/AIDS epidemic by offering
educational events tied to six national HIV/AIDS Awareness
Days and by supporting the department's Web site dedicated
to providing information on those observances. "From
the beginning, OHAP/TLCA has pursued an innovative outreach
strategy," says Miguel Gomez, Director of The Leadership
Campaign on AIDS. "We are pleased to receive ICF
Consulting’s social marketing, technical assistance,
and evaluation expertise in our corner in this fight."
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ICF International (Nasdaq: ICFI) partners with government and commercial clients to deliver consulting services and technology solutions in the energy, environment, transportation, social programs, defense, and homeland security markets. The firm combines passion for its work with industry expertise and innovative analytics to produce compelling results throughout the entire program life cycle, from analysis and design through implementation and improvement. Since 1969, ICF has been serving government at all levels, major corporations, and multilateral institutions. More than 1,800 employees serve these clients worldwide. ICF’s Web site is http://www.icfi.com.
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For Immediate Release
Contact: Douglas Beck
1.703.934.3820
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