As the use of mobile devices continues to increase, maintaining the connection with users across the entire “digital ecosystem” is key.
ICF is a collaborative partner with deep and diverse capabilities and more than 10 years of success cultivating innovative digital solutions for organizations such as the American Cancer Society and Scripps Networks Interactive—home of brands such as the Food Network and the Travel Channel.
We also offer full-service capabilities to efficiently advance an agency’s services in supporting the principles of the Digital Government Strategy, the U.S. Federal Government’s initiative to implement government services in new ways across all devices.
ICF's digital services are based on user needs, balanced with business goals and priorities, rooted in established design best practices and standards, and aligned to the technical environment. We tailor digital and interactive services to a wide range of needs, from helping energy clients improve customer engagement and operational efficiencies to helping Manufacturing, Retail, + Distribution clients create unified branding across multiple digital channels.
Some common goals that we support for organizations and government agencies include:
- Maximizing business—attracting new customers, keeping existing ones, increasing revenue or reducing costs, and ensuring security
- Planning and implementing digital roadmaps—conducting research and analysis to inform a vision and strategy, then outlining the activities to implement them
- Influencing user behavior—creating user experiences that support ICF’s core principles of providing solutions that protect and improve the quality of life
- Defining content strategy—taking the time to plan, create, and govern content that is in plain language and uses a consistent voice on all platforms
- Implementing content strategy—turning the content strategy plan into action through the use of content management systems including Adobe, Alfresco, Autonomy Interwoven, Drupal, Ektron, Microsoft, Oracle, Percussion, and Sitecore
- Expanding the digital ecosystem—conceptualizing and implementing a cohesive user experience that minimizes redundancy across web, mobile, and social media
ICF offers an integrated balance of award-winning user experience design for commercial as well as federal clients, and the right technical expertise with commercial and open-source platforms.