ICF Strategic Communications Social Networking + New Media

Social Networking + New Media

ICF International helps public- and private-sector clients apply social networking and new media strategies to engage audiences in more relevant ways and meet increasing demands for two-way communication.



ICF blends new media with traditional communications and marketing tactics to reach audiences from all angles and deliver messages how people want them—as Facebook likes, Twitter followers, YouTube viewers, podcast subscribers, bloggers, and gamers.

Rather than talking at audiences, our tools and techniques cultivate a dialogue. Our services include:

  • Social media audit
  • Social media strategy development
  • Offline and online integration
  • Tactical execution and monitoring
  • Social media content management and promotion
  • Audience tracking
  • Online optimization
  • Evaluation

Backed by in-house technology experts and subject matter specialists, ICF brings a holistic perspective to social networking in order achieve measurable results for each project. We use new media only when it makes sense for the audience and client goals.

Our integrated campaigns help clients in various industries change behavior, raise funds, generate leads, increase web traffic, and inspire action—often at a much lower cost than traditional communications channels.


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9300 Lee Highway, Fairfax, VA. www.icfi.com