ICF Strategic Communications Social Program Communications

Social Program Communications

ICF International supports clients with social program communications that drive measurable behavior change in areas such as education, child welfare, and the environment.

 

 

A recognized leader in social program communications and consulting, ICF offers government and mission-based clients a compelling alternative to traditional public relations agencies. We have entire divisions devoted to the social program areas in which our clients work, including families, health, and the environment. We seamlessly integrate this domain expertise with the communications capabilities of a full-function public relations firm.

ICF blends tried-and-true marketing tactics—advertising, PR, strategic partnerships—with new technologies and outreach models to best meet the objectives of our clients’ social programs. Key service areas include:

  • Social marketing
  • Branding
  • National and international campaigns
  • Stakeholder engagement
  • Public-private partnerships
  • Community outreach
  • Audience and market research

Our approach to social program communications ensures that all strategies, tactics, and collateral are research-based and grounded in information gleaned from audience analyses, key stakeholders, and available literature. As a result, our clients have the flexibility to overcome their audiences’ informational and attitudinal barriers. ICF also draws on deep technical expertise in measurement and evaluation to determine what works in social program communications.

 
 
 

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