Real Strategy. Right Change.

America’s PrepareAthon! campaign for the Federal Emergency Management Agency (FEMA).

Strategic Communication and Marketing for FEMA

Strategic Communications + Marketing

ICF International delivers all the strategic communications and marketing services of a top-flight public relations agency, plus the domain expertise and resources of a leading international consulting firm.



ICF Marketing/Interactive/Technology Demo Reel 2013

ICF's strategic communications and marketing work drives audiences to take desired actions and ultimately to change behavior. Our comprehensive communications services include: 

  • Research and planning, including focus groups and surveys
  • Marketing, advertising, messaging, and branding
  • Creative development and production in all mediums
  • Media planning and buying
  • Social and interactive media
  • Public relations and community outreach
  • Partnerships and stakeholder engagement
  • Campaign and program evaluation
  • Meetings and events

From large-scale, national campaigns to highly targeted local outreach, ICF employs a four-step communications process that consistently delivers results for clients:

  • Understanding expectations and audiences
  • Designing a strategic plan, messaging, and outreach materials
  • Implementing the plan and adapting to new opportunities
  • Evaluating progress to measure value along the way

Our communications evaluations emphasize outcomes. We also evaluate tactics against special performance metrics, including reach, frequency, re-tweets, Facebook likes, and blog links.

Because our award-winning communications and marketing work pushes social progress instead of products, ICF is a desirable choice for organizations devoted to the greater good.

Explore Our Strategic Communications + Marketing Offerings


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