Right Strategy. Real Change.

HHS Office of Smoking and Health's public service announcement on teen smoking prevention

ICF Strategic Communications + Marketing for HHS

Right Strategy. Real Change.

BGE's "Smart Energy Savers Program" promoting residential energy efficiency

ICF Strategic Communications + Marketing for BGE

Right Strategy. Real Change.

HHS SAMHSA's "Too Smart to Start" video series on teenage drinking

ICF Strategic Communications + Marketing for HHS SAMHSA

Real Strategy. Right Change.

America’s PrepareAthon! campaign for the Federal Emergency Management Agency (FEMA).

Strategic Communication and Marketing for FEMA

Right Strategy. Real Change.

OneCPD's combined resources website with portal for HUD grantees

ICF Strategic Communications + Marketing for OneCPD

Strategic Communications + Marketing

ICF International delivers all the strategic communications and marketing services of a top-flight public relations agency, plus the domain expertise and resources of a leading international consulting firm.



ICF Marketing/Interactive/Technology Demo Reel 2013

ICF's strategic communications and marketing work drives audiences to take desired actions and ultimately to change behavior. Our comprehensive communications services include: 

  • Research and planning, including focus groups and surveys
  • Marketing, advertising, messaging, and branding
  • Creative development and production in all mediums
  • Media planning and buying
  • Social and interactive media
  • Public relations and community outreach
  • Partnerships and stakeholder engagement
  • Campaign and program evaluation
  • Meetings and events

From large-scale, national campaigns to highly targeted local outreach, ICF employs a four-step communications process that consistently delivers results for clients:

  • Understanding expectations and audiences
  • Designing a strategic plan, messaging, and outreach materials
  • Implementing the plan and adapting to new opportunities
  • Evaluating progress to measure value along the way

Our communications evaluations emphasize outcomes. We also evaluate tactics against special performance metrics, including reach, frequency, re-tweets, Facebook likes, and blog links.

Because our award-winning communications and marketing work pushes social progress instead of products, ICF is a desirable choice for organizations devoted to the greater good.

Explore Our Strategic Communications + Marketing Offerings


© Copyright 1992–2014 ICF International, Inc. All Rights Reserved.