Real Strategy. Right Change.

America’s PrepareAthon! campaign for the Federal Emergency Management Agency (FEMA).

Strategic Communication and Marketing for FEMA

Strategic Communications + Marketing

ICF International delivers all the strategic communications and marketing services of a top-flight public relations agency, plus the domain expertise and resources of a leading international consulting firm.



ICF Marketing/Interactive/Technology Demo Reel 2013

ICF's strategic communications and marketing work drives audiences to take desired actions and ultimately to change behavior. Our comprehensive communications services include: 

  • Research and planning, including focus groups and surveys
  • Marketing, advertising, messaging, and branding
  • Creative development and production in all mediums
  • Media planning and buying
  • Social and interactive media
  • Public relations and community outreach
  • Partnerships and stakeholder engagement
  • Campaign and program evaluation
  • Meetings and events

From large-scale, national campaigns to highly targeted local outreach, ICF employs a four-step communications process that consistently delivers results for clients:

  • Understanding expectations and audiences
  • Designing a strategic plan, messaging, and outreach materials
  • Implementing the plan and adapting to new opportunities
  • Evaluating progress to measure value along the way

Our communications evaluations emphasize outcomes. We also evaluate tactics against special performance metrics, including reach, frequency, re-tweets, Facebook likes, and blog links.

Because our award-winning communications and marketing work pushes social progress instead of products, ICF is a desirable choice for organizations devoted to the greater good.

Explore Our Strategic Communications + Marketing Offerings

ICF Company Highlights 2014-15 

More than ever, government and commercial enterprises around the globe need a trusted partner capable of producing powerful solutions for the Digital Age. Learn how our core services work together to advance our clients’ goals and help them engage with broad audiences. Click here to view ICF's 2014–2015 company highlights.


© Copyright 1992–2016 ICF International, Inc. All Rights Reserved.
9300 Lee Highway, Fairfax, VA.